If you think a jewelry store should be bare and minimal for the gems to stand out on their own, then we strongly urge you to head over to the Musée Carnavalet, a former hôtel particulier in the Marais, which charts Paris’s history in more than 100 rooms, and march straight to the replica of jeweler Georges Fouquet’s shop. It will leave you convinced that a store like this, just like the jewelry it sells, can be the star of the show.



It was designed in 1901 by the Czech artist Alphonse Mucha, one of the leading names in Art Nouveau. Having already collaborated on jewelry pieces together, Fouquet asked Mucha to design all the interior and exterior decorations of his chic 6 rue Royale shop. And design he did!


Every inch of the shop is bound to bowl you over. The relief of a woman greets customers at the entrance, her arms and neck thrown back gracefully. The lightings, the showcase tables and the ceilings are all decorated in flowing lines, swirls and themes of flora. A majestic peacock sculpture is spread out against stained glass windows, and another one is perched close to the ceiling, surveying the shop.


The entire room is from the original store designed by Alphonse Mucha; Fouquet donated his rue Royale shop in its entirety to the museum, and it was reassembled as it was. It’s a small room brimming with colour and grandiose, a completely preserved Belle Epoque work of art housed in one of the most interesting yet rather underrated museums in Paris.


And while you’re already there, take in all the Paris richness Musée Carnavalet has to offer: paintings and objects from the French Revolution, prehistoric canoes, scale model of Guillotines, a room filled with the original furniture of Café de Paris, and the famous cork-lined bedroom of Marcel Proust.

Musée Carnavalet
23 rue de Sévigné, 75003
Metro: line 1 (Saint Paul), line 8 (Chemin Vert)
T-Su, 10am-6pm
Entrance: Free

5 thoughts on “Alphonse Mucha’s Jewelry Shop at the Musée Carnavalet

  1. This particular museum is itself a symbol of art and culture and renowned for their jewelry quality to their customers, earlier I buy jewelry san francisco from the nearest retailer shop although it’s quite satisfactory, in comparative aspects to Alphonse Mucha is far behind, the services and products quality are highly appreciable, and delighted to had a visit.

  2. The breathtaking jewelry shop to look upon, the design and crafts of this epic store is truly classic to visit, whether someone loves to buy cartier womens watches or just to sell any jewelry, either way travelling through the store is a memorable visit for any customer, this store is the Paris’s historic symbol of art and culture for many decades.

  3. Agree this is an absolute gem. I’m a bit of a decorative arts boffin, but it really was one of the best things I’ve ever seen in a museum. Well worth a visit.

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