12. The LOOP on The Plaza in The Garment District
The Garment District Alliance has installed retro-futuristic cylinders on The Plaza. LOOP, a series of six cylinder modules — created by artists Olivier Girouard (Ekumen) and Jonathan Villeneuve (concept and execution), Ottoblix (animations), Generique Design (industrial design), Thomas Ouellet Fredericks (electronic design), Adsum Lab (technical support), Jérôme D. Roy (mechanical consultant), and Dominic Thibault (audio programming) — are seven-feet in length, three-feet wide, and nine-feet high. Pedestrians are invited to hop in and pump the movable lever to activate musical films.
“Once the cylinders begin to spin, each will light up and play musical movies that are inspired by 13 fairytales, accompanied by a flickering strobe effect. The speed of the images, frequency of the lights, and tempo of the music are determined by how fast the participants move the lever,” explained by the Garment District Alliance. LOOP is part of Garment District Art on the Plazas, a subpart of the New York City Department of Transportation’s Art Program (DOTArt). LOOP will be on view on the Broadway medium from 37th to 38th Street through March 31, 2018.