5. Cartier

Cartier holiday lights

This year’s Cartier holiday look is a bit more reserved than years past. Instead of a giant red bow that wraps around the entire building or a giant illuminated wall of lights that transforms it into a present, the historic storefront is elegantly accented by glowing string lights.

The lights ring every red awninged window and accent architectural features on the building’s facade. An illuminated version of the company’s logo, two intersecting “C’s,” appears above each window. At the ground level, window displays feature dazzling diamond jewelry with colorful backdrops.