6. SOFTlab Lights Up Flatiron Public Plaza for the Holidays with Nova

A view of Nova, over Thanksgiving weekend, was of great interest to those passing by

Nova by SOFTlab was the winning proposal for the second annual Flatiron Public Plaza Holiday Design Competition held by the Flatiron/23rd Street Partnership Business Improvement District (BID), and Van Alen Institute. Nova utilizes the placement of scopes, which each point to a distinct landmark. By using a mix of optical materials, including 3M Dichroic Film, the design creates a human scale kaleidoscope where the viewer can see the Flatiron Building, Met Life Tower Clock, the Empire State Building and many others.

The installation is part of “23 Days of Flatiron Holiday Cheer,” which runs from December 1st to 23rd, with many free holiday themed events. The Flatiron Public Plaza is located at 24th Street, where Broadway meets Fifth Avenue. Nova will be on view through the holidays.

The SOFTlab Team, along with the Flatiron/23rd Street Partnership setting up for the unveiling