Like everywhere else in Manhattan, the Upper West Side and Manhattan began as bucolic farmland, settled with farmhouses and later large mansions away from the commercial fray downtown. Grand mansions were built from the Revolutionary era through the Gilded Age,

1. Charles M. Schwab Mansion

Charles M. Schwab House-Riverside Drive-Demolished-NYCImage via Library of Congress



Dr. Brown’s Sodas have been a New York City staple for over a century. Their flavors and branding place them in the center of New York City’s consciousness. In 1869, Schoneberger & Noble began producing the Dr. Brown’s brand. Whether or not an actual Dr. Brown ever existed has since been lost to time. Still today, each flavor of Dr. Brown’s sodas depict a different scene from old New York. The current labels were designed in the 1970s by Herb Lubalin based on prints of Old New York.


Photos from Atop 432 Park Avenue

Here’s what the Untapped staff is reading in the HQ today:

Rooftop-Dancers-in-Paris-by-JR-Palsis Garnier-Inside Out-Untapped Cities

In the three years after he called for a “participatory art project” at a TED conference in Long Beach, California, French street artist JR and his Inside Out Project has become one of the most ambitious and appealing art projects in the world. Since 2011, the art project has expanded from the streets and villages acrossthe globe, to installations in places like our own Lincoln Center, Times SquareEllis Island and the Paris Pantheon.

One aspect of the Inside Out Project that JR has picked up during his many travels is the photography of ballet dancers. Inspired by his time at Lincoln Center photographing the NYCB, Jr has once again photographed ballet dancers, this time on the roof of the famous Palais Garnier, one of the homes of the Paris opera.


IMG_2231 seaman drake arch

Yesterday, we covered 8 of NYC’s monumental arches, including two that are no longer standing today. One, the Seaman-Drake arch still exists but is mostly forgotten and graffiti-ridden. This 35-foot high marble arch is now partially obscured behind buildings in Inwood. The arch is a remnant of a once wealthy family, whose marble estate was once entered via this monumental arch. According to The New York Times, the Drake family built their estate in 1855 on a hilltop north of the Dyckman family, using marble quarried from a location at the foot of the hill along Broadway. A low marble wall extended from the arch, which was said to be an exact replica of the Arc de Triomphe in Paris.


New York Historical Society-Time Capsule-New York Business Men's Association-1915-NYCImage via New York Historical Society

It seems to be the month of time capsule openings here in New York City, with a 1949 time capsule that was just opened this morning on Jay Street in Downtown Brooklyn. Next week on October 8th, the New York Historical Society will open a bronze one from a century ago deposited by the Lower Wall Street Business Men’s Association. In fact, it’s the oldest, unopened time capsule because it was temporarily lost for a few decades.