Snake Man-NYC Subway-Brooklyn-NYCPhoto via Conor C. Walsh

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New York Neon-Whitehorse Tavern-Thomas Rinaldi-Greenwich Village-NYC

Author Thomas Rinaldi, who wrote the book New York Neonis our tour guide for our tour of Greenwich Village’s Disappearing Neon Signs. Here, he shares about the origins of the famous neon sign at the White Horse Tavern.

One of the most recognizable signs in New York is the work of a particularly obscure sign company. The modest neon sign of the White Horse Tavern on Hudson Street seems to be the lone surviving installation of the Allen Sign Company of Manhattan.


Front Page SATop half of the front page of Scientific American’s first edition published on Thursday, August 28, 1845. Image source Wikipedia Commons

On August 28, 1845 the first edition of Scientific American was published at 11 Spruce Street by 19th century Renaissance man, Rufus Porter.

The magazine, still in circulation today, started as the New York Mechanic in 1841 with the subtitle,  “The Advocate of Industry and Enterprise and Journal of Mechanical and Other Improvements.” Porter bought a share of the magazine and moved it to Boston changing the name to American Mechanic. In 1845 he moved his operations back down to New York City and did a complete rebranding of the magazine calling it Scientific American. Although it was also published concurrently in Boston and Philadelphia, Porter’s Spruce Street office was considered the magazine’s headquarters.


New York Wheel-Staten Island-St. George Waterfront-S9 Architecture-Perkins Eastman-NYC-5Rendering of New York Wheel on Staten Island

There’s one word that describes the development projects underway on the St. George Waterfront in Staten Island: ambitious. Last week, we took a tour of the construction site for the New York Wheel and Empire Outlets with the architects and developers in charge of the project. The two projects alone constitute $1.2 billion in investment, and are joined by additional projects underway at Lighthouse Point, Flagship Brewery, Snug Harbor Cultural Center, and other institutional organizations along Staten Island’s north shore.


Morningside Park is experiencing something of a renaissance in recent years, with booming real estate in Morningside Heights and Harlem surrounding it. The picturesque park seems to have it all – grand landscapes, practical outdoor amenities, landmarked architecture, and commanding views.

Today, we’ll go through some of the most fun secrets and fun facts we came across while researching for a talk we gave with the Design Trust for Public Space inside Morningside Park last week.


R&L Restaurant-Madewell-East VIllage-Vintage Sign-NYCPhoto via @bshaykin

Here’s what the Untapped staff is reading in the HQ today:

Today’s Popular Articles