10. Times Square Midnight Moment
Photo: Ka-Man Tse for Times Square Alliance
Every month a new video installation takes over the screens of Times Square at midnight for Midnight Moment, the world’s longest running digital art exhibition. This month from 11:57 PM to midnight, the screens will be taken over by Shantell Martin, whose work you will recognize from Governors Island last summer, where she adorned the interior and exterior of a chapel long-closed to the public with her signature handwritten artistic style. Martin’s work for Midnight Moment is entitled Lines of Mars.
According to Times Square Arts, Lines of Mars continues “the artist’s exploration of self that runs throughout her work. Lines of Mars asks the age-old question ‘who are you?’ Those three words are repeated and reconfigured to finally conclude that ‘you are you.’ This encouragement to viewers to think individualistically both participates in and counters the mass-messaging of advertisements otherwise seen on the electronic billboards of Times Square.”
Midnight Moment is the world’s largest, longest-running digital art exhibition, synchronized on electronic billboards throughout Times Square nightly from 11:57pm to midnight. Presented by the Times Square Advertising Coalition and curated by Times Square Arts since 2012, it has an estimated annual viewership of 2.5 million.
Keep reading to check out installation still on view from previous months!