Photo via Evan Desmond Yee
First things first, the mock Apple Store at Fueled Collective, an app development firm in Soho, doesn’t quite look like the version above that artist Evan Desmond Yee created off his successful Kickstarter campaign. But it has all the same gadgets and serves a similar purpose: a stinging contemporary on how society is addicted to technology and startup culture. On a visit to this scale-down version in the Fueled Collective headquarters in Soho, you’ll discover these “products” have unexpected names.
JumpIn! at Pearlfisher’s Soho offices
JumpIn!, located in the creative agency Pearlfisher in Soho, has taken New York by storm. Opened last Friday to the public, the ball pit for adults contains 80,000 snow-white balls, the brainchild of the company’s Senior Creative Strategist, Jack Hart.
Inspired by playful days in the snow, JumpIn! was originally a chance for employees at the Pearlfischer Gallery in Hammersmith, United Kingdom to engage in their inner child and take a break from their stress. It was so successful, the firm opened up the installation to the public for free, with a suggested minimal donation to the charity Right to Play. Now, Pearlfisher New York is hosting JumpIn! in their Soho offices, located in a converted textile warehouse and spread over two big open floors with three roof terraces.
Photo via Mashable
Embedded into the sidewalk in front of 110 Greene Street just south of Prince Street is a floating subway map 90 feet long by 12 feet wide. The work has all the quintessential elements of a New York City artist’s story. An artist begins her career on the streets of Soho. She seeks to install a public art piece (supported by a real-estate developer) but has to get it passed by the community board. Then she is mocked by an officer in the Department of Transportation for her idea, this was the 1980s after all. But in an act of persistence, it gets approved, and the piece of work becomes an award-winning piece beloved by residents.
Image via art-sheep.com
SoHo is embracing its inner child starting August 21, when a ball pit (yes, like the ones at Chuck E. Cheese’s) especially for adults will set up camp until September. Jumpin! consists of 81,000 white plastic balls and will be open with reservations on 455 Broadway.
A new addition to our curated list of outdoor art not to miss this month are the massive JR murals going up downtown as we speak. The above work, taking the full side of a building at Franklin Street and Church Street, is inspired by artist JR’s prior work in the ballet realm both here in New York City including his film Les Bosquet which in collaboration with the New York City Ballet. The 100 foot by 75 foot wall in Tribeca is on the site of developer DDG’s upcoming 100 Franklin Street and will remain there “indefinitely,” says DDG’s PR firm M18. Another completed piece, which JR called “Hanging Above” on his Instagram is on Lafayette between Prince and Spring in SoHo.
Summer is coming to the streets. Expect free slides, zip lines, food, music, and unbelievable traffic jams. For three Saturdays throughout the month of August, seven miles of New York City’s streets from Central Park down Park Avenue and Lafayette Street will become Summer Streets, an annual day festival where jay walking is not only allowed but encouraged. With almost 80 blocks of the city closed from 7 am to 1 pm on August 1st, 8th, and 15th, you’ll be free to walk around, explore the streets, and take part in a pretty unconventional New York summer. There are five rest stops along the way, complete with activities, games, and attractions. Here’s what to expect: